As a wrap up of 2022, it is fair to say I have mixed feelings. | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
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As a wrap up of 2022, it is fair to say I have mixed feelings.

As a wrap up of 2022, it is fair to say I have mixed feelings.  image

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December 19 2022


Like most of us, feeling the aftermath of global lockdowns & an unfamiliar chaos with all of us navigating new seas. 

We started the year in our ‘red zone’ moving to ‘orange’ for what then seemed like an eternity.

Speaking with so many businesses, it seems we have all become very good at adapting and accommodating new ways of working. 

We have had some fabulous projects with new & existing clients resetting their brands. We have partnered with an exciting business in the USA. Love it when our reputation is well respected and we can open new doors in this global village. 

It’s a  joy for us to still continue creating beautiful brands that emotionally resonate and actually sell! 

One of my personal highlights is our client Humphreys Landscaping singing the praises of the work we did, resetting their business through the brand refresh we worked closely with them on. They had a 21% increase in new business leads and have moved on to acquire businesses that align with their core. In a tough economic climate, it proves that when wise men or women still invest in brand, the dividends will pay off in spades.

On a personal note, this year has been a big one of growth for me, learning to be an empty nester! They never give you a manual for parenting and certainly not one for when they fly the nest. It is indeed a gaping hole when the tears & laughter leave the family home, but the food & water bills shrink enormously!

Wishing you all a very Merry Xmas and Sunny Summer Holis.

The team & I look forward to supporting you all in ’23.

 

xox