Whether you are creating a video, a digital campaign, a radio ad or a culture piece for your staff, your audience must come first. To get the results you want, you need to put yourself to the side and learn to ‘be’ your customer.

We approach communications through a brand-led lens. They can contribute to your long-term brand health at the same time as achieving your shorter-term, tactical goals. It’s possible to build your brand at the same time as you build awareness, create engagement, increase sales or simply aid wayfinding, as long as you put your audience needs first.

The case studies we’ve collected below show some of our favourite and most effective communication projects.