From shelf to street.
Hellers Group love food shows. It's where they can shake off the supermarket shelf and get up close and personal with their customers. In 2018 they wanted to try something new. Could they combine their three meat brands into one food alley? They asked us to design the space and make it work. We wanted to make it a buzzy, great grazing experience. We laid out the three key stalls with space to meander, space to savour and a simple, makeshift feel. Insert bare hanging lightbulbs, simple striped canopies and rough sawn wood. We’re happy to say three’s a sizzling crowd.
