Bake Off | Dow Goodfolk, brand strategy, identity, packaging and digital design agency
Dow Goodfolk
Dow Goodfolk
Donovans Baking image

A great New Zealand baking shake-up.

When our client Donovans decided to take their chocolate-making experience across to the baking aisle we told them: Don’t change a thing. Because we knew that their signature black packs with the chalky capitals were going to shake up the (somewhat dusty) baking shelf. Throw in a handful of stars that inspire Kiwis to get starry in the kitchen and whip up something swoonable, and we think we have baked up a sugar-coated storm. We weren’t surprised when they got to sponsor the inaugural Great NZ Bake-Off. Whisks and oven mitts at the ready!

Donovans Baking image Donovans Baking image Donovans Baking image Donovans Baking image Donovans Baking image Donovans Baking image Donovans Baking image Donovans Baking image